978-3-659-39171-2

Foreign market entry strategies: Route to business expansion

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Summary:

The phenomenon of foreign market entry strategies is intensifying at an astonishing path and other studies related to the same lexicon. The business transition from one country to a new market has offered great impact in the manner of development of this foreign firms. The has created myriad windows of business chance for firms to increase their revenue and expand their business as well. However, the result of this finding shows that 56% of the respondents were operating as at the level of middle management then followed by the higher up management level employees at 33% while lower management scored 11% of the total respondents. This financial institution had put into consideration myriad of strategies for entering the Gambian terrain.

Author:

Abdoulie Sohna

Biographie:

I have both academic and professional background with recently pursuing a Masters degree program in Business Administration at Jiangsu University. I have many years of work experienced at strategic positions as Sales Manager at ENTERPRISE LIFE THE GAMBIA Ltd, Head of Sales and Marketing at Unique Solutions and Sales Rep at Banjul Breweries Ltd.

Author:

Jiang Xinying

Biographie:

Number of Pages:

60

Book language:

English

Published On:

2019-08-22

ISBN:

978-3-659-39171-2

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

banks, firms, Market, FDI(Foreign direct investment)

Product category:

BUSINESS & ECONOMICS / Production & Operations Management