Brand identity and its impact on customer loyalty

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Summary:

Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact, and take your business to the next level.

Author:

Hamid Soleimani Sochelmaei

Biographie:

Hamid Soleimani Souchlmaei, M.Sc. in Human Resources Management from Islamic Azad University, Sari Branch, Iran

Number of Pages:

60

Book language:

English

Published On:

2020-07-06

ISBN:

978-613-8-93518-6

Publishing House:

Scholars' Press

Keywords:

Brand, identity, loyalty

Product category:

BUSINESS & ECONOMICS / Production & Operations Management