978-613-9-45746-5

Mythologization of the Urban Environment

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Summary:

The uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment, which has nique advantages and causes special impressions, becomes a value for residents, a brand. At the same time, the mythologization of the urban environment is presented as an effective tool for shaping the image of the region, which plays a decisive role in the development of the tourist potential of any region of the country. At the same time, the myth is considered as a managed and dynamic complex of marketing information, generated on the basis of the existing narrative potential of the urban environment, with the aim of achieving a competitive advantage.

Author:

Ganna Arzili

Biographie:

Ganna Arzili - PhD in Architecture, Associate Professor, Doctoral student at Department of Urban Development at Kyiv National University of Construction and Architecture.

Number of Pages:

80

Book language:

English

Published On:

2019-03-06

ISBN:

978-613-9-45746-5

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

the spirit of the environment, urban environment, spirituality of the environment, genetic memory of the nation, genetic memory of the environment, Narrative, genetic and synthetic narrative, narrative potential, Myth, mythological space, mythologization, mental-semiotic system of the urban environmental

Product category:

ARCHITECTURE / General