In today’s business environment, Knowledge has to be estimated or overlooked by any management firm, whether it is a manufacturing or a service firm regardless of its size or assets. Knowledge has become the most important factor in the long-term profitability and success of any business organization. Also in the present environment of increased global competition knowledge of all factors which reflect the profitability and sustainability of the firm has become a major competitive weapon. While it is needless to emphasize the importance of knowledge for the success of any business and everywhere.This book comprises of 6 Chapters which is concisely present the various topics relevant to supply chain management. This book content would help students, research scholars, academicians, working professionals of business management programs to acquire the basic understanding of the general principles, tools and techniques required to maintain their share of market. The book is reinforced with exhibits, box illustrations, diagrams and review questions as value addition.
Dr. Neeraja is Professor&Head in Faculty of Management Studies at Dr. MGR Educational&Research Institute, Chennai. She is Post Graduate in Commerce & Management, Ph.D in Management. Her passion to share thoughts made her write this book. She authored 3 books on various titles.
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LAP LAMBERT Academic Publishing
Supply Chain Management, cost reduction, cost cutting, Logistics, mode of transport
BUSINESS & ECONOMICS / Production & Operations Management