978-620-0-24110-8

Lecturers' Attitudes Towards Marketing E-courses

for Business Administration Undergraduate Studies

Regular price
€43,90
Sale price
€43,90
Regular price
Sold out
Unit price
per 
Shipping calculated at checkout.

Summary:

This research identifies and evaluates the attitudes of Estonian and Turkish marketing lecturers towards undergraduate level marketing e-courses. It also provides a definitive comparison between available marketing e-courses on the internet and TalTech undergraduate marketing courses. This comparison is provided via visualised tables which enable the readers to understand it fully. Furthermore, it offers a pronounced view of marketing lecturers via depth interviews to discover the attitudes of them. It gives a direct perspective of the marketing lecturers who are interviewed. It reflects their observations, opinions and experiences with undergraduate level marketing e-courses. All in all, this research indicates significant points related to the attitudes towards e-learning and brings distinct recommendations which are considered as the key points of future marketing education.

Author:

Can Öztürk

Biographie:

Associate degree: Logistics, Izmir University of Economics. Major field: Supply Chain Management.Bachelor degree: International Business Administration, TalTech School of Business and Governance. Major field: Marketing.

Number of Pages:

108

Book language:

English

Published On:

2019-07-10

ISBN:

978-620-0-24110-8

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

e-learning, attitudes, marketing, MOOCS, Marketing Education.

Product category:

BUSINESS & ECONOMICS / Careers