This research identifies and evaluates the attitudes of Estonian and Turkish marketing lecturers towards undergraduate level marketing e-courses. It also provides a definitive comparison between available marketing e-courses on the internet and TalTech undergraduate marketing courses. This comparison is provided via visualised tables which enable the readers to understand it fully. Furthermore, it offers a pronounced view of marketing lecturers via depth interviews to discover the attitudes of them. It gives a direct perspective of the marketing lecturers who are interviewed. It reflects their observations, opinions and experiences with undergraduate level marketing e-courses. All in all, this research indicates significant points related to the attitudes towards e-learning and brings distinct recommendations which are considered as the key points of future marketing education.
Associate degree: Logistics, Izmir University of Economics. Major field: Supply Chain Management.Bachelor degree: International Business Administration, TalTech School of Business and Governance. Major field: Marketing.
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LAP LAMBERT Academic Publishing
e-learning, attitudes, marketing, MOOCS, Marketing Education.
BUSINESS & ECONOMICS / Careers