978-620-0-32448-1

Tribal Consumer Behaviour

Perspective of Seetampeta in Srikakulam, A.P.

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Summary:

The consumption pattern, family buying behavior and buying habits of tribals being imperative for the study of consumer behavior have been identified and studied with Srikakulam perspective. Research on the tribals and their regular experiences of consumption, purchase behavior at shandies and family decisions for certain products has been established with dexterous methods and materials. Having the analysis been interpreted with critical thinking, the conclusions backed by managerial implications are established for the purpose of stakeholders' benefits.

Author:

Koppala Venugopoal

Biographie:

Dr. KOPPALA VENUGOPAL, MBA, Ph.D. is a professor in management studies at Aditya Institute of Technology and Management (AITAM). He has 20 years of teaching experience in India and Ethiopia.  He has accomplished five Major/ Mega research and one Technology Transfer Project. He has published several research papers and books.

Number of Pages:

252

Book language:

English

Published On:

2019-09-19

ISBN:

978-620-0-32448-1

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

consumer behaviour, Tribal Marketing, Consumption pattern, buying habits, family decision making

Product category:

BUSINESS & ECONOMICS / Marketing / General