Consumer behavior is the study of individuals and organizations and how they select and use products and services.Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Every customer shows inclination towards particular products and services. Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. This book mainly deals with psychology, motivations, and behavior.
T S Ramanathan
T S Ramanathan is a Research Scholar in the Department of Management Studies, Bharath Institute of Higher Education & Research. He is a serial entrepreneur and editor of a magazine.
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LAP LAMBERT Academic Publishing
BUSINESS & ECONOMICS / Management