978-620-0-47777-4

Online Shopping

Theoretical Framework

Regular price
€39,90
Sale price
€39,90
Regular price
Sold out
Unit price
per 
Shipping calculated at checkout.

Summary:

In this book the researcher has provided the glance of the theoretical framework of an online market, which includes the concept of online shopping, types of internet users, factors influencing customers to shop online, online shoppers in terms of demography, consumer buying behaviour process, the theory of planned behaviour and technology acceptance model. To understand the online market for the selected FMCG products it is advisable to go through some basic concepts along with some statistical data.

Author:

Ishankumar Bipinchandra Khatri

Biographie:

Dr. Ishankumar Bipinchandra Khatri (M.Com., UGC NET, GSET, Ph.D.) has been working as a Principal (I/C) at Smt. S. C. Patel Institute of Commerce, affiliated to Gujarat University, Ahmedabad.

Number of Pages:

52

Book language:

English

Published On:

2019-11-26

ISBN:

978-620-0-47777-4

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

Online Shopping, online marketing, E-Marketing, e-tailing, e-commerce

Product category:

BUSINESS & ECONOMICS / Marketing / General