A Case Study of LIC Housing Finance Limited

A Pioneer Institution in the Housing Sector

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The present research work focuses on regulatory framework, performance, marketing mix of the selected housing finance company, perception of 125 customers regarding services provided by the selected housing finance company in public sector operating in the state of Punjab and Chandigarh. The study also pointed out that NHB plays a developmental role in regulating housing finance sector. LICHFL, a leading institution, in the public sector have actualised remarkable operational and financial performance by figuring out noticeable business operation. The study examines the marketing mix of selected HFC and reveals that LICHFL excels in the matter of granting home loan products, distribution network and physical environment for delivering its services effectively. As far as the perception of customers about services provided by selected company is concerned, it is analysed that public sector housing finance company focused on reasonable rate of interest and service charges, and processing of an application and sanctioning of the housing finance within a limited time. The study ends with certain suggestions for the selected company and other companies in housing sector.


Jasmine Tiwana


I am working as Assistant Professor in School of Commerce and Management. I am teaching as regular faculty in G.S.S.D.G.S. Khalsa College Patiala since 2009. My qualification is M.Com (Gold Medalist), M.Phil and P.hD. I am pursuing research in housing sector in 2009.

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LAP LAMBERT Academic Publishing


LIC Housing Finance Limited, National Housing Bank, Operational and Financial Performance, Marketing Mix

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