Marketing Strategies of the Bengali Films

A Comprehensive Study on the last decade with Scenario Projection

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As the theatre release of movies looks dimming in days to come, for many reasons apart from Corona Virus spread worldwide, hence the primary issue of any film’s success remains dependent on some very basic issues like content, making as well as marketing strategies. Bengali film industry was already suffering from diluted box office figures with a mere success rate of 12-15%, and as there was no recent except one research work about this failure, so the researcher tried to reason out through this study about the overall industry conditions as well as the marketing strategies’ current scenario. It was clear from the study that the smart phone users are well influenced through promotional campaigns, and some viewers also put stress on the content of the movie, yet most single screen movie theatres’ future is gloomy. Which are the issued to be addressed, were tried to be elaborately explained as recommendations through models, concepts, & case studies so that the business success rate increases.


Jyotirmoy Mazumder


Dr. Jyotirmoy Mazumder did his Ph.D and MBA from The University of Burdwan, India. After a short stint in Tata Teleservices Limited, he has been the Head of BBA(H) department in Tarakeswar Degree College in Hooghly near Kolkata since 2008. His hobbies are watching - movies / cricket / formula 1 as well as reading non-fictions.

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Publishing House:

LAP LAMBERT Academic Publishing


Movie, marketing, Strategies

Product category:

BUSINESS & ECONOMICS / Marketing / General