Evaluation of Business Performance Strategies of HMOs in Nigeria

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The aim of this study is to evaluate the Business Performance (BP) of Health Maintenance Organization in Port Harcourt Metropolis. The study defined four research objectives, questions and hypotheses. A survey of 154 employees of twelve Health Maintenance Organisations (HMOs) was carried out. Using the responses of 80 respondents, (53.3% return rate). The analysis showed that the level of lowering of operating cost by the HMOs is significantly high (62.0%), the level increase in revenue generation by HMOs is significantly high (69.0%), the level of customer acquisition by HMOs is significantly high (70.0%) and the level of business communication is high (55.3%) it is concluded that the HMOs used in this study are on lower operating costs, strong customer base, operating liquidity and high communication. It was recommended that the managers in HMOs should build more business performance strategies to complement the ones studied here.


Daniel Steven Onyetulem


Dr. Daniel Steven Onyetulem: CEO F-DUOS Integrated Healthcare Services Ltd/F-DUOS GROUP. Attended Methodist Primary School & St Thomas Senior Secondary School Kano, holds MBBS degree from the prestigious Ahmadu Bello University Zaria, OSH John's Hopkins, MPH FUTO, MBA ESUTH. A recipient of several Awards, an Entrepreneur & a Life Member of FGBMFI.

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Publishing House:

LAP LAMBERT Academic Publishing


Health insurance, Nigeria, Pre-Paid Health Plan, Business Performance Strategies, Health Maintenance Organizations

Product category:

BUSINESS & ECONOMICS / Production & Operations Management