This book "Occupational Health and Safety in Social Marketing" is prepared keeping in view all researcher, academician and industrialist. The objective of this book is to make the role of social marketing in today's business organization. Social marketing has been contributing historically for a better application of public policy, health and safety, environment, education and human rights. Specifically, four major areas that social marketing efforts have focused over the years are health promotion, injury prevention, environmental protection, and community mobilization. Social marketing, at an industrial organization, emphasizes exchange of ideas between the target audience (i.e. the employees) and the marketer (i.e. the employer). This exchange requires that the employees be persuaded to give up the unsafe behaviors that they are accustomed to, to gain an enhanced level of safety with a greater likelihood of preventing injuries in the workplace. In an organizational context, the internal users are treated as customers and marketing inside the organization is an essential part of delivering value to the organization, and ultimately to the end customer.
Gouri Shankar Beriha
Gouri Shankar Beriha is working as Associate Professor in the Department of Management, Eastern Academy of Science and Technology, Odisha, India. His area of interest includes Total Quality Management, Service Quality Management, Marketing Management and OBHRM. He has published more than fifteen research paper in various journals and conferences.
Number of Pages:
LAP LAMBERT Academic Publishing
corporate social responsibility, health promotion, injury prevention, occupational health and safety, social marketing
BUSINESS & ECONOMICS / Production & Operations Management