9786202551960

Managerial Economics

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Summary:

The last 25 years have witnessed an unprecedented increase in competition in both national and world markets. In this competitive environment, managers must make increasingly complex business decisions that will determine whether the firm will prosper or even survive. Today, economic analysis is more important than ever as a tool for decision making.OBJECTIVES OF THIS BOOKThe aims of this textbook are to illustrate the central decision problems man- agers face and to provide the economic analysis they need to guide these decisions. It was written with the conviction that an effective managerial economics textbook must go beyond the “nuts and bolts” of economic analysis; it should also show how practicing managers use these economic methods. Our experience teaching managerial economics to undergraduates, M.B.A.s, and executives alike shows that a focus on applications is essential.

Author:

Veena Soni

Biographie:

Myself Dr.Veena Soni working in Jai Narayan Vyas University Jodhpur (Raj) ,Department of Commerce and Management Studies.

Number of Pages:

204

Book language:

English

Published On:

2020-06-04

ISBN:

9786202551960

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

managerial economics

Product category:

BUSINESS & ECONOMICS / General