9786202671675

Intention of E-banking Usage in Sri Lanka

Factors affecting to e-banking usage

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Summary:

Banking sector is the lubricating wheel of modern economy and E-banking is one of the emerging trends of the banking industry which is not quite common yet in a developing country like Sri Lanka so it provides a lot of scope for research. This book tries to provide a better understanding of the usage of E-banking. This field of study analyzed with the help of four variables perceived ease of use, perceived usefulness, customer attitudes and trust. This book contributes by providing a combined impact of these four variables on E-banking usage which has not been published a book until now and the fact that in Sri Lankan context.

Author:

Dilasha Ranasinghe

Biographie:

Ms. Dilasha RanasingheB.Sc. (Joint Major) Industrial Management & Statistics (WUSL)Master of Business Administration (UoK)

Number of Pages:

92

Book language:

English

Published On:

2020-06-18

ISBN:

9786202671675

Publishing House:

LAP LAMBERT Academic Publishing

Keywords:

Customer Attitudes, Intention to Use E-banking, perceived ease of use, Perceived Usefulness Trust

Product category:

BUSINESS & ECONOMICS / Production & Operations Management