Throughout the history, a pandemic has had a significant impact on businesses across all levels. Covid-19 pandemic has created a similar effect. Businesses all around the globe have experienced either positive or negative effect of the pandemic. In India, the impact of the coronavirus pandemic has not been limited to a few sectors but has evidenced across all stakeholders of the economy. The lockdown enforced from 25th March, 2020 has forced businesses to change their business models. The book studies the impact of the Covid-19 pandemic on businesses by dividing them into three zones, which are Green Zone, Red Zone and White Zone. Green zone businesses have grown despite the pandemic while Red zone businesses have been challenged while White zone businesses have had very little impact.
Akhil H. Bhatt is lecturer at Veer Narmad South Gujarat University, Surat, Gujarat, India. He is a Bachelor degree gold medalist from the same university and College topper at Master Degree. This is his first book as an author.
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LAP LAMBERT Academic Publishing
COVID-19, Businesses, Lockdowns, India, coronavirus, business impact, Pandemic, virus
BUSINESS & ECONOMICS / Production & Operations Management